Field notes
Writing from behind the counter
Tactics, founder POV, and industry analysis for independents who run their own stores.
Recent

Founder POV
The software independent operators actually deserve
The big chains have an unfair advantage, and it isn't scale. It's software. Here's why we're building Incline.
2026-04-14 · 6 min read

Industry analysis
The quiet squeeze on independent c-stores
Independent c-stores aren't losing to the chains the way most people think. The real pressure is quieter, slower, and much harder to fight.
2026-04-12 · 7 min read
