OUR STORY
Built for the people who never close.
Independent gas station and convenience store owners are the backbone of American roadside infrastructure. They run on instinct, paper, and 16-hour days. They know their regulars by name, manage fuel deliveries by feel, and reconcile lottery tickets on the back of a receipt.
“The tools existed. They just weren’t built for these people.”
The software they were given was built by people who never stood behind a register. Clunky interfaces, disconnected systems, training manuals thicker than a phone book. These operators deserved better — and they knew it. They just didn’t have an alternative.
We started Incline to be that alternative. One platform that brings together everything an operator needs to run their business with clarity and confidence. Not a patchwork of tools duct-taped together. A system that actually respects how these businesses work.
WHAT WE BELIEVE
Clarity over complexity
Every screen answers a question. No training manual required. We obsess over making the complex feel simple — because the people using this software don’t have time to figure it out.
Built for the counter, not the conference room
Designed for people who count cash at midnight, not people who review dashboards from a corner office. Every decision we make starts with the operator standing behind the register.
Modern tools, no franchise required
The software big chains have, built for the operators who chose to stay independent. You shouldn’t need a corporate parent to get world-class technology.
Founded in Atlanta. Building from the Southeast out.